eNews...eLetter...eMail....eee-gads!

Well I have to say that I do love my "eNewsletters" I get from just about every website, blogger, organizer, coach, mentor, consultant, business, marketing company and the list goes on....

Some people consider eLetters, eNews, Email, eNewsletters to be JUNK MAIL. I love them because....

a.) it's not paper I have to toss
b.) most of the time I can tell just by the subject line if I am going to read it or not and
c.) if I don't have time today... I can put it into a folder to read it later... again no piles of paper on my desk! I love, love love it!

Sam Geist, Professional Speaker, Author, Facilitator and Consultant has been sending me a "QuickBit" email every week. I really like them because I can read it in about 3 minutes and I take what I want. This week he had some interesting facts about blogging... thought I would share! P.S. Sam was also a speaker at the NAPO conference...

  • Every year millions of people create blogs and even more check in daily to read them.
  • Blogs are read by about 57 million people.
  • Blogs have great impact because they have high credibility among readers.
  • 72% of adults say they are dissatisfied with the quality of American journalism today.
  • 55% say bloggers are important to the future of American journalism.
  • 74% say "citizen journalism" will play a vital role.
  • Consumers are taking bloggers' word before they buy according to a 2006 Ipsos MORI Survey.
  • 33% of respondents said they decided not to buy a product after reading a negative blog post.
  • 52% were persuaded to buy after reading a positive review.

--Advertising Age

Food for thought the next time you are contemplating signing up for a blog feed... or maybe a newsletter... hint... hint... mine! Have a great day!








 

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